Our Take: Eminem’s ‘Revival’ Is Low on Highlights, High on Dubious Decisions

Revival - Eminem

Josh's Take

While Eminem’s emotionally and politically charged ‘Revival’ hits home where it matters most, the veteran rapper fails to leave a lasting impression.

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When your run is over, just admit when it’s at its end,” Eminem rapped in 2002, back when he was at the height of his popularity and enjoying arguably the greatest calendar year any rapper has ever had in history, thanks to the trifecta success of The Eminem Show, 8 Mile and “Lose Yourself.”

Had Eminem followed his own advice upon some of his more recent records, it would have been a satisfying conclusion to an accomplished career. Recovery (2010) marked a triumphant comeback following a troubled hiatus. The Marshall Mathers LP 2 (2013) was his strongest and most focused album in ages. Even Shady XV (2014), although burdened by a disc of hit-and-miss new material, could still have been the career-capping greatest hits collection that 2005’s Curtain Call was once intended to be.

Eminem © Interscope
Eminem © Interscope Records

If Eminem’s recently-released Revival is to be the final act for the hip-hop veteran, it will sadly be a less fulfilling bow-out than any of those other albums would have been. That is not to say that the new record is without its strengths, but overall it is unsatisfactory coming from an artist of such caliber. As a potential swan song (“I’ll put out this last album, then I’m hanging it up,” he raps), Revival evokes Michael Jordan’s “Last Shot” from the ‘98 Finals less than it does the “old vet trying too hard” feel of MJ’s unnecessary two-year stint with the Washington Wizards.

Revival - Eminem
Revival – Eminem

When the album succeeds, it is when Eminem manages to scrape together new and compelling subject matter — a praiseworthy feat for any artist on their ninth album. Mr. Mathers saves his best for the final two tracks: “Castle” addresses his feelings for his daughter — now that she’s 22, that topic is markedly different from what “Hailie’s Song” and “Mockingbird” were over a decade ago — while “Arose” takes us on a tour of the hospital room where Eminem was being treated for a frightening overdose of methadone around this time in 2007.

Elsewhere, Eminem addresses his relationship woes on “Bad Husband” and “Tragic Endings,” while also engaging in some of his clever playfulness of old on “Offended.” Without challenging “Mosh” for the title of the best Eminem song to go on a rampage against the current president, “Untouchable” and “Like Home” take some clever swipes at Donald Trump, giving Revival some much-needed topicality in the process.

“But you kill each other, facts
You peel each other’s caps, for silly stuff like hats”
Single mother strugglin’ through substance abuse
While people with nothin’ to lose shoot each other for shoes
Fuck your Republican views
Pull ourselves up by our bootstraps, where the fuck are the boots?
And streets act as a narrator, don’t gotta read comics
Or be that into characters, just to see that, just to be black
You better be strapped with a derringer
Or be “capped in America” like Steve Rogers
‘Cause no one oversees these cops and
All we see is ’em beat charges
We done seen ’em beat Rodney King unconscious, and got off
So we don’t need all you crooked police officers’ peace offerings
Just keep marchin’, ’til we reach congress
Listen: “Untouchable” – Eminem

On the other hand, familiar weaknesses, along with some new ones, surface on Eminem’s latest. He has never tempered his inability to trim his albums of their fat: Revival might be no less than his sixth 80-minute LP that would have been better off at 60 minutes or less. Attempts at gross-out humor and shock value (particularly on “Framed,” a throwback to Eminem’s little-missed Relapse era) sound quite tired coming from a 45-year-old. Age has also made his flow and delivery much choppier than they were before; that was clear on the uneven lead single, “Walk on Water,” and manifests itself many times again over the course of 19 tracks.

Eminem and Beyoncé’s “Walk on Water” Is Not Miraculous, but Still a Heartfelt Effort

:: today's song ::

One of the most perplexing decisions throughout Eminem’s catalogue is his apparent reluctance to invite other rappers onto his albums. The rare exceptions — including “No Love” with Lil Wayne and “Love Game” with Kendrick Lamar — have often been among the highlights of their corresponding records, and Eminem has produced many fiery duets when he’s been the guest artist (see “Renegade,” “Patiently Waiting,” and “Drop the World” for proof, among others). So why have 13 years passed since Eminem last put out an LP (2004’s Encore) that included more than two tracks with featured rappers?

You won’t find the answer on Revival. The lone guest MC, Brooklyn’s up-and-coming PHresher, makes little impact on the underwhelming “Chloraseptic.” The pop artists littered across the album occasionally impress, most notably Skylar Grey and Kehlani. But was there really anyone who would have rather seen Eminem team up with P!nk and X Ambassadors than, say, Chance the Rapper, Tyler the Creator, or any other of today’s leading rappers?

Listen: “River”- Ed Sheeran

The production here is no less questionable than the choice of featured artists — probably more so, in fact. Dr. Dre may not make that many beats anymore, but surely he could have serviced his most famous protegé with more than a 26-second interlude, “Remind Me (Intro)”? Despite the presence of Rick Rubin and Alex da Kid, who have achieved compelling collaborations with Eminem in the past, few highlights emerge from this collection of mostly second-rate beats and rock interpolations, The raw samples of Joan Jett’s “I Love Rock ‘n Roll” and the Cranberries’ “Zombie,” among other old-school favorites, don’t help matters much.

Eminem remains a talented artist and songwriter, and that grants Revival a handful of commendable qualities. Its flaws are just as numerous, unfortunately. Now that the rapper has reached the latter half of his forties, his own suggestion from way back in 2002 might be one worth considering.

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