Atwood Magazine dives into Amazonica’s journey from chaos to clarity – and her decade long road to ‘Victory.’

Stream: “Mirror Baby” – Amazonica

London-based alt pop artist Amazonica is no stranger to reinvention.

Beginning from her teenage years performing in bands and producing with punk legends, to later becoming one of Hollywood’s most in-demand DJs, she’s consistently carved out a career that thrives on intensity and independence. Now, she’s entering her boldest chapter yet with Victory, a long-awaited album that is her most honest and vulnerable work to date.

Victory - Amazonica — Victory – Amazonica

Victory’s lead single, “Mirror Baby,” is the first glimpse of this new era. The slow-burning, dark alt-pop track captures this newfound vulnerability, accompanied by a healthy dose of defiance. Written and produced entirely by Amazonica in her London flat, the song embodies the tension at the heart of Victory. Reflecting the push and pull between darkness and light, self-destruction and survival, fragility and empowerment, Amazonica has clearly perfected the recipe for this happy medium.

With its mix of post-punk grit, electronic flairs, and unapologetic pop hooks, Victory feels like the culmination of everything Amazonica has lived through, whilst also hinting towards what’s coming next. As she shares in this conversation, the album represents not only the battles she’s fought but the strength it takes to finally reach the other side.

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:: stream/purchase Victory here ::

:: connect with Amazonica here ::

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A CONVERSATION WITH AMAZONICA

Atwood Magazine: “Mirror Baby” is a striking first release! What drew you to make it the opening statement for this new chapter?

Amazonica: I think it’s the most mainstream song on the album. I didn’t want to scare people off with dropping the dark bombs first.

The track has a dark allure, but also a sense of empowerment. How did you balance those moods when creating it?

Amazonica: Oooh, I like that, thank you that’s the vibe. Tbh I’m not that premeditated when writing. I just write what is going on inside of me. My thoughts before the album was to create something that was 100% me, from the writing to the production to all the musical parts. I wanted to have control over every bit. So I went to get a music production degree beforehand so I could do that.

Your album Victory was pieced together over many years. Was there a turning point that convinced you the time was right to share it?

Amazonica: I just felt it.. I wanted to make sure I had time to devote to promoting it with my DJ schedule. Time seems right. I think it might be one of these albums that is a cult album but then gains a lot of traction later. As most things do these days that are authentic.

You wrote and produced the record in your London flat. How did that environment shape the sound and intimacy of the songs?

Amazonica: It was just me writing them so I could just be myself in my own energy.

Your career has moved through so many phases, from punk beginnings to your DJ life. What feels most different about creating as Amazonica?

Amazonica: The freedom. I have a lot less money to invest into my music now that I’m not with a big label and I’m fully independent / DIY so that’s super challenging. All my ideas have to be inexpensive and free or cheap but… it makes me more creative. I’m a lot happier now than when I was signed and the label was spending 200k on music videos. The video for “Mirror Baby” was shot on an iPhone in NYC by one of my closest friends who flew over from LA to help me. That was really fun and I ended up editing the video. I got the hotel room free from a gig I was doing in NYC. It all came together perfectly.

So it’s good and bad. It would be amazing to have this creative freedom and a budget but at the end of the day I can make my music and that’s the gift. I only hope it finds its people.

Having played DJ sets all over the world, do you find yourself writing songs with live audiences in mind, or is the process more internal?

Amazonica: Depends, this album is more internal. But I’m always thinking of how heavy the bass and drums are so they sound super heavy on tour.

Looking back on being signed so young, what perspective or resilience do you carry from that experience into your work now?

Amazonica: I just know that being in the music industry so young and growing up in it, everyone is totally full of shit. They are all scared they are going to lose their jobs every 5 mins. So it’s totally run on fear for the most part. So don’t sweat it, just be an artist and you will find your way. I’m still figuring it out, it’s challenging with no one advocating for me in the industry or at Spotify or anything but it is what is. I’ve not had a positive experience in the industry which is a shame, I would have loved to have found a better situation in the industry when I was growing up but ultimately, it’s made me super self-sufficient, independent and scrappy. I don’t sit on my hands with anything in my life, I just get it done. No excuses.

Beyond “Mirror Baby,” is there a track on Victory that feels like the emotional core of the record for you?

Amazonica: “God Make Me Feel Good (Like Drugs)” hits HARD emotionally. It has this string part in the middle 8. I cried when I wrote it. I just thought it was so beautiful, it’s my favourite bit of music I’ve written.

You’ve spoken about this project as a battle with yourself. How has finishing the album changed the way you see that fight?

Amazonica: I’m still figuring it out because doing all the press and talking about it is kind of letting it go. This record has been hanging over me for years and now I’m talking about it and bringing it to life in the outside world, not just my head, so this is all a trip. It’s all quite emotional for me. I’m ready to start on the next album soon but first Victory needs to have its day.

If Victory had a message or mantra for the world in 2025, what would it be?

Amazonica: Keep going, believe in yourself, don’t let the bastards get you down. There is so much beauty in the darkness you come through. Just make sure you win the war. Have your VICTORY X.

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