JoJo Siwa Blasts into Pop’s Next Era with Vulnerability, Vision, & Full Creative Control on “Bulletproof”

JoJo Siwa "Bulletproof" cover art
JoJo Siwa "Bulletproof" cover art
JoJo Siwa is done playing by the rules. With her bold new single “Bulletproof,” the pop powerhouse, creative visionary, and Gen Z icon kicks off a fearless new chapter, one where she calls every shot. Self-directed, self-choreographed, and emotionally supercharged, “Bulletproof” isn’t just a summer anthem, it’s a battle cry for self-growth, resilience, and artistic liberation.
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Stream: “Bulletproof” – JoJo Siwa




JoJo Siwa has never been one to whisper.

Her pop persona has always been loud, vibrant, and hyper-saturated, a Technicolor dream stitched together with high ponytails, rhinestones, and relentless optimism. But with the release of her new single “Bulletproof,” the 21-year-old global icon turns a fresh page in her story, and it’s not written in glitter glue this time.

With “Bulletproof,” Siwa presents her most raw and revelatory chapter to date, trading bows for battle scars in a track that dances between euphoric synth pop and emotional exposure. Inspired by the classic nursery rhyme “Frère Jacques” (yes, really), this unexpected interpolation becomes the foundation for something far more subversive: a summer anthem cloaked in sugar but brimming with steel.

Bulletproof - JoJo Siwa
Bulletproof – JoJo Siwa
Took a shot and hit the spot
That’s when I knew, when I knew
Suddenly, I’m not so, suddenly, I’m not so
Bulletproof, bulletproof

Written by hitmakers Colin Brittain, Elijah Noll, and Taylor Upsahl, and produced by Brittain, the track bursts out of the gate with effervescent synths, buoyant beats, and a chorus that worms its way into your psyche after a single spin. But it’s the underlying sentiment that gives “Bulletproof” its real power: the acknowledgment that being vulnerable doesn’t mean being weak. Quite the opposite.

“It’s my most personal song yet because it reflects the journey I’ve been on, the challenges I’ve faced, and how I’ve grown through it all,” Siwa said ahead of the release, and that journey has been anything but linear.

I was goin’ through the motions
Skinny dippin’ in the pool,
yeah, I was livin’ in the moment

Disconnect from my emotion
It feels better not to feel,
and even better not to show it
Was armed and petty
Sharp and edgy ’til you took me out, I
Was dumb and deadly
Wasn’t ready, when I turned around, you
Took a shot and hit the spot
That’s when I knew, when I knew
Suddenly, I’m not so, suddenly, I’m not so
Bulletproof, bulletproof (Suddenly, I’m not so)
Play it tough, but give it up
When I’m with you, I’m with you
Suddenly, I’m not so, suddenly, I’m not so
Bulletproof, bulletproof

From YouTube sensation to Nickelodeon poster child, to queer icon and viral pop provocateur, JoJo Siwa has evolved in real-time before an audience of millions. Her previous EP, Guilty Pleasure, served as a warning shot: A loud, unfiltered introduction to Siwa 2.0. With Karma, she ditched the child-star constraints and sprinted into the chaotic, unfiltered world of young adulthood, earning over 100 million streams and a tidal wave of TikTok choreography. “Bulletproof” pushes that progression even further, a glitter cannon of heartbreak, hope, and healing.

The single’s sonic structure is deceptively light, built to soundtrack pool parties and Pride parades, but its lyrical underbelly tells a more poignant tale. That duality, the dance between being hurt and being hardened, pulses at the core of “Bulletproof.” It’s a love letter to resilience, wrapped in shimmering synths.

JoJo Siwa "Bulletproof" © 2025
JoJo Siwa “Bulletproof” © 2025



But what really makes this release stand apart is the visual. Directed and choreographed by Siwa herself, the “Bulletproof” video is a vivid, high-octane explosion of dance, self-expression, and storytelling. Gone are the cookie-cutter kid-pop moves; in their place are raw, muscular routines that fuse contemporary, hip-hop, and theatrical flourishes in a way only Siwa could dream up.

Shot with the kinetic energy of a music video and the flair of a stage show, the visual is an ode to the power of taking back control. Siwa’s direction is bold, fluid camera movements, punchy color palettes, and meticulously coordinated choreography underscore the message of self-determination. Every hair flip, spin, and stare-down feels like a reclamation.

And yet, there’s still that core of accessibility. This isn’t the brooding reinvention of a teen idol turned tortured artist. JoJo Siwa is still the person who will throw in a wink mid-dance break. She still understands her audience, many of whom are growing up alongside her, and crafts music that speaks both to their pain and their potential.

I was layin’ in the trenches
Body count so high,
I built a stairway to Heaven (Hey)

Gettin’ off on the attention
And then you knocked me out
before I even got a breath in

I’m not even tryna fight
I might let ya spend the night
I might even let in Jesus Christ
I might even let you see me cry

With a 21-city JoJo Live tour on the horizon, “Bulletproof” is clearly the sonic centerpiece of a larger vision. Siwa isn’t just performing anymore; she’s constructing an identity, one that fuses personal growth with pop maximalism. And fans are clearly here for it.

It’s worth noting how far she’s come: From becoming the youngest artist to sell out London’s O2 Arena, to breaking records at global Pride festivals, to reaching the Big Brother UK finale in 2025, Siwa has defied the expiration dates that typically cling to child stars. Now, she’s self-directing, self-choreographing, and stepping into her role not just as a performer, but as a pop auteur.

JoJo Siwa "Bulletproof" © 2025
JoJo Siwa “Bulletproof” © 2025



In the era of industry-manufactured stars and TikTok-algorithm magic tricks, JoJo Siwa stands out precisely because she’s choosing to show the seams, to sing about bruises and bravery in the same breath.

“Bulletproof” may be wrapped in an infectious, electro-pop sheen, but at its heart, it’s a song about survival, and owning your story, no matter how messy it may be.

“Bulletproof” doesn’t just slap, it stakes a claim. JoJo Siwa is no longer content being the glitter-drenched mascot of tween dreams. She’s stepping into her power, one beat drop at a time. And if this is what her future sounds like, we’re all in for the ride.

Took a shot and hit the spot
That’s when I knew
Suddenly, I’m not so, suddenly, I’m not so
Bulletproof, bulletproof (Yeah)
Play it tough, but give it up
When I’m with you, I’m with you
Suddenly, I’m not so, suddenly, I’m not so
Bulletproof, bulletproof
Was armed and petty
Sharp and edgy ’til you took me out, I
Was dumb and deadly
Wasn’t ready, when I turned around, you
Ha, do-do-do, do-do-do

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:: stream/purchase Bulletproof here ::
:: connect with JoJo Siwa here ::

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Stream: “Bulletproof” – JoJo Siwa



— — — —

Bulletproof - JoJo Siwa

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