Video Premiere: Revving Up & Calming Down with Adir L.C.’s “Reacting”

Adir L.C.’s colorful, fast-paced “Reacting” music video implores us to listen more and talk less, so that we might live happier and be better.

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As much as Twitter would have you believe, life is not one big yelling match. Our days are not meant to be spent in arguments and ire, pointing out each other’s flaws and deconstructing others’ beliefs and values, statements and identities. Life is meant to be constructive: We should spend our days listening to and supporting one another — even though that’s not going to get us the most clicks, shares, likes, or retweets. Adir L.C.’s colorful, fast-paced “Reacting” music video implores us to listen more and talk less: To slow down, think, and breathe over the course of our daily discourse, so that we might live happier and be better.

Basket Star - Adir LC

Basket Star – Adir LC

Cold head, hot sheets –
big windows all I need
Deep breath, morning –
the possibilities
One day some sense might
bless our heads, entropic and divine
Locked in, big win –
thrilled and thrown aside

Atwood Magazine is proud to be premiering the music video for “Reacting,” taken from Adir L.C.’s forthcoming sophomore album Basket Star, out May 17, 2019 via Birdwatcher Records. Hailing from Brooklyn by way of Israel (by way of New Jersey and SUNY New Paltz), singer/songwriter Adir L.C. came to quick indie prominence with his 2015 debut album Oceanside Cities, a darling record whose lilting melodies and glorious orchestrations elevated its eight moving tracks to be as emphatic, emotive, and memorable as possible.

So bad at reacting
bleeding out the cause
We’ve been talking way too much,
we’ve been acting way too tough
Adir LC © Adam Kolodny

Adir LC © Adam Kolodny

Following Basket Star‘s lead single “Big Bad” (which finds the Adir expanding his use of brass while digging his roots deeper into the rock/alternative worlds), “Reacting” makes an emphatic statement about our world and these times. The track runs with a sense of thrilling urgency: It lyrics are sparsely-written, as if each line is another note jotted down on a long laundry list of things we might do to improve ourselves and our highly reactive sensibilities. Meanwhile, drumming by Eden Barel and the combined trumpet/trombone work of Vince Tampio and Yonatan Peled add to this dire feeling that everything is hitting us all at once.

“‘Reacting’ explores our timeless human ability to ignore what is in front of our nose – to be apathetic or overly aggressive, before taking a deep breath and seeing things for what they are,” Adir tells Atwood Magazine. “[I’m] excited to have had the opportunity to collaborate with such talented friends like Greg Moncada and the Kolodny Brothers on this music video. Working with close friends who are doing what they’re passionate about for a living, that love and support your art and want to be a part of it – it’s a tremendous gift.”

It’s slow, big snow –
trickles in a row

Good news, half truths –
just paint me blue and oak

I’ll put my mouth where my
hand out is – slamming on the door

Slow kiss, hard miss, attracted to the glow
So stop. Heard you said
you never were one to fight or get mixed up

But it’s been dragging on and on.
Adir LC © Adam Kolodny

Adir LC © Adam Kolodny

Directed by Adam and Rob Kolodny (House of Nod) with projections by Gregory Moncada (Bad Pedestrian), the “Reacting” video is purposefully jarring in its presentation. It’s intended to make us feel like things are happening too fast, with colors blurring and lights casting interesting shadows upon Adir and the empty house he walks through. Said house contains multiple large, blank frames on its walls – and it is within these frames that Moncada works his magic, bringing each to life with various visuals that make our heads spin.

It’s a complete inundation of our visual senses, an immersive over-stimulation that leaves us feeling somewhat fatigued.

And that’s how we’re supposed to feel. Together with his visual team, Adir L.C. creates an environment for us to experience the weight of our messy, media-soaked world and all the things we put out into the universe, that we really could have just held onto. Employing television static and white noise as one of a few clever metaphors, the video recognizes the insignificance of impulsive reacting – whether it comes in the form of yelling into our phones, or engaging in destructive discourse.

Case in point: Listen more, talk less. Engage people and try to understand them: By talking over everyone else, we end up alone in an empty room.

If “Reacting” reaches even one person’s ears and helps them calm down, then it will have served its purpose. Stream Adir L.C.’s new music video exclusively on Atwood Magazine, and stay tuned for more coming soon: Basket Star is our everywhere on May 17, 2019!

yes, we’re so bad
at reacting – bleeding out the cause

We’ve been talking way too much
We’ve been acting way to tough
We’ve been slighted, we’ve been stung
We’ve been warned and we’ve been wronged
Stream: “Reacting” – Adir L.C.

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:: stream/purchase Basket Star here ::

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Basket Star - Adir LC

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📸 © Adam Kolodny
art by Gregory Moncada

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Mitch Mosk

Mitch is the Editor-in-Chief of Atwood Magazine and a 2014 graduate from Tufts University, where he pursued his passions of music and psychology. He currently works at Universal Music Group in New York City. In his off hours, Mitch may be found songwriting, wandering about one of New York's many neighborhoods, or writing an article on your next favorite artist for Atwood. Mitch's words of wisdom to fellow musicians and music lovers are thus: Keep your eyes open and never stop exploring. No matter where you go, what you do or who you are with, you can always learn something new and inspire something amazing. Say hi here: mitch[at]atwoodmagazine[dot]com